I started Rooted Retail to support brands I genuinely believe in, brands that are trying to do things differently, more thoughtfully, and with purpose.

After spending 10+ years in the natural channel helping scale emerging CPG brands, I saw firsthand what works (and what doesn’t) when it comes to getting on shelf, staying on shelf, and actually growing once you’re there.

Rooted Retail is my way of bringing that experience directly to founders, helping build smart strategies, strong retail partnerships, and sustainable momentum from the ground up.

Because real growth isn’t just about getting in, it’s about building something that lasts.